Subcontract Playbook
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Outreach

Short, respectful pings that show you did homework—no novellas, no “pick your brain,” no attachments on email one.

Action steps

  1. 1Lead with a specific contract or press item you read; ask one yes/no question about subcontract demand.
  2. 2Keep first email under 120 words: who you help, proof, and a single suggested 15-minute window.
  3. 3Follow up once after 7 business days with new value (e.g. a cleared teammate, new cert, or relevant win).
  4. 4Move to LinkedIn or phone only after you have a thread—don’t cross channels randomly.
  5. 5Log responses and objections; refine the opener weekly based on what primes actually reply to.